I have been an instructional designer for many years with a steady stream of corporate clients. When I decided to work full time for a company, I found the coach that quickly showed me how to “break the code” for career seeking.
Penny’s approach was transformational for me—I got my dream job in record time! Her strategy empowered me to leverage my network and find a rewarding position within a company. But, not just any company—I was looking to land my dream job.
By reinventing my online profile, it helped me articulate my value proposition in all of my written communication, referral conversations and interviews. Then, leveraging my current network and applying a relationship building strategy through her 2Actify process generated amazing activity! I had multiple contract opportunities and recruiters reaching out to me.
Although it was appealing to accept new contract business, Penny kept me focused on my goal of a full time position and even on short notice, was available to support me in a conversation or to check my online communication.
Penny is knowledgeable in online networking and relationship building skills and committed to her client’s success. She offers a powerful resource that can make a job search challenging and exciting with the outcome of finding the job you dreamed of!
Instructional Design, Google
I was looking for work for several months. I was applying for jobs online over and over. I knew that finding jobs with my level of experience was seldom successful via online applications but I wasn’t comfortable going about it by asking all my contacts if they knew of any jobs – and those two approaches seemed like my best options.
Penny showed me a different approach – strategic online networking. It was networking, not job searching. I had some reservations, but she walked me through the process and even provided me with some language for connecting (or reconnecting) with people that didn’t put me outside of my comfort zone.
Her 2Actify strategy helped me land a job within 6 weeks – and the process itself was enjoyable because it was a great way to rekindle relationships I had with coworkers many years ago. She reviewed and helped me update my online profile so that when I started networking, the increase in job search activity was immediate, which provided the momentum I needed to continue moving forward.
Penny was dedicated to supporting me through our 1-on-1 sessions, while networking, and as I took her 2Actify video course. I recommend you contact her if you’re
thinking about a change. She’s a committed, knowledgeable career coach that will empower you to find your next position and beyond.
Head of Sales and Marketing
I was fortunate to come across Penny’s LinkedIn profile and impressed with Penny’s ability to quickly shift through my previous work and background. Her ability to gauge a person’s ability and industry insights to suggest potential roles and how to market myself was helpful. 2Actify made my profile to standout in the competition and I would recommend working with Penny as a career coach.
Client of Penny
Ph.D., *High-Performance Computing for Machine Learning Algorithms*Intelligent Software Systems
Thank you Penny for taking time out of your schedule to talk to me. The 2Actify program is easy to follow, and in a very short time you have helped me to markedly improve my profile. I’m determined to continue improving my profile and building my network, and I’m very grateful that you could share your expertise with me.
Rutgers New Jersey Medical School
was an extremely informative webinar pertaining to utilizing LinkedIn to emerge as a professional in my relevant industry. I left feeling energized and motivated to tackle the suggestions, increase my networking, and pursue job opportunities. I would highly recommend this webinar to other students who are approaching the process of job applications. Penny was supportive, engaging, and clearly invested in helping everyone in the group.
University of Vermont
I first would like to start by saying thank you for the help I received from . It has been profound in my search for jobs and relocation to Seattle. Their recommendation on improving my profile was very thorough and I learned that even the smallest of details go a long way. For example, just by switching out the words in my Headline I was able to notice more views on my account by the target audience I was trying to bring to my profile. I was able to listen in to some of the prerecorded presentations of and gained a lot of insight on attracting more of my target audience and stand out from the rest. Prior, I had a lot of difficulties connecting with employers and users in the Seattle area, but with the guidance of , I have already secured a couple interviews with companies there! This pristine knowledge will help me in the future and where my career takes me.
Worcester Polytechnic institute
Penny is a wonder to work with on every level. She was attentive, listened to my advice, put together solid plans, and put actual work into her business. You can really feel how much she believes in what she does (I don’t get that feeling with clients often).
Penny is an amazingly capable and realistic businesswoman. I would highly recommend her for anything that comes her way.
Social Media ♦ Copy ♦ WordPress ♦ Marketing ♦ Small Business Brand Specialist
I had the fortunate opportunity to work with over several weeks. During this time, I received guidance on ways to improve my LinkedIn profile in preparation for beginning the job search as a new professional. This included how to choose a photo, develop my work experience section, and attach published writing within my LinkedIn profile. The program content provided sound and valuable recommendations regarding my professional representation to the LinkedIn community. I will continue to utilize their advice as I develop my profile for use by future employers.
Margaret (Molly) M.
University of Vermont
It is rare that you come across a mentor like Penny. I had the pleasure of working with her to advance my online networking skills through her course that was offered through my graduate university. I was particularly impressed by Penny’s creativity and passion for teaching as well as online networking. She was always willing to answer all of my questions and meet with me one on one to develop the best online profile that professionally suited me. Her positive attitude, constant encouragement, and knowledge of networking made the course memorable and effective. Penny is a true leader in her field and comes with my heartfelt recommendation.
was an engaging webinar that provided a thorough overview of LinkedIn and described how it can help me network within my field and stand out as a candidate for jobs. It made the daunting topic of job searching appear more manageable by listing specific steps I can take to improve my profile. I would definitely recommend to anyone using LinkedIn to find a job and develop career connections. I had new connection requests from other professionals in my field just a few hours after making some of the changes that were recommended.
University of Vermont
The webinar showed the different ways LinkedIn can be used to network, find jobs, and display our work as emerging professionals. It was very clear and simple in delivery, making it easy to follow. Tips that were demonstrated on how to effectively use LinkedIn that were not obvious to me, will have a big impact on the way I use the website moving forward in my job search. The program provided great insight and advice that felt genuine and credible.
City of Aurora
I wanted to let you know how much the Master of Science and Dietetics students and I appreciated the time and effort spent on the four presentations. We all learned a great deal and now have a much fuller understanding of how to use social media and specifically LinkedIn to create a professional public profile that can be used in a job search.
The students were very engaged in the material and the presentations and will most likely work on their profiles extensively once they have finished their rotations and comprehensive exam.
I wanted to be sure to thank you and let you know how much we appreciated your time, efforts and for sharing your professional expertise with us through the program.
As a result of what I learned about networking from , I found my first position exactly the way they described it could happen!
I believe networking helped me land my new position directly out of grad school. I told my mentors what my goals were and started reaching out to nutrition managers early on. Lucky for me one of my mentors knew the nutrition manager with my new employer. I’m motivated and plan on continually building my network and developing relationships.
University Student, Graduated, Masters in Dietetics
The presentation offered a thorough and well-organized introduction to the LinkedIn network. Under their direction, I have begun to build a professional profile that highlights my skills and experience and also enhances my appeal in the eyes of potential future employers. As I complete my graduate training and prepare to embark on my chosen career, I will utilize my newfound expertise using LinkedIn to forge meaningful connections in order to secure my dream job.
University of Vermont
prepared and delivered an instructive, meaningful webinar on the basics of LinkedIn for my students who will graduate in May (preparing for careers as nutrition professionals/registered dietitian nutritionists). The content was relevant and accessible; and the presentation was paced so that everyone remained engaged. Students felt that the webinar was extremely helpful (same held true for me, their Program Director & Advisor) and every one of them has created a LinkedIn account since their introduction to LinkedIn. Great job!
As someone who is new to LinkedIn, and networking on a professional level in general, I feel that I gained a better understanding on how to operate the site, as well as on how to reach out and connect to other users. The webinar was and thorough and I was able to have my questions answered. Additionally, the webinars made it especially easy to follow along and get a visual representation of what I was learning.
University of California, Davis
I think the components of the sessions that were the most informative and helpful for me were the templates for sending messages to people you wish to include in your network. I’ve had LinkedIn Premium with access to the messaging feature for quite some time, but have always been unsure how to approach or reach out to connections professionally. Now I have a resource to rely on.
I thought the content was straight forward in its presentation, and that the narration and slides were helpful and easy to understand. I would recommend the course because of this, and because I wish I’d had it as a resource when I graduated from college and initially set up my profile.
I’m planning on implementing changes over the next few weeks to update my profile and hopefully make connections in a different city so I can find new career opportunities there. I was unaware you should set your city on your profile to where you want to relocate to/be working. Another useful takeaway!
The course provides directly applicable information and practices for online networking that have been extremely helpful in my career search. Taking the course has empowered and motivated me to turn increasingly toward online networking as an avenue for career seeking and an alternative to applying through job boards.
Their team is very supportive and attentive, and it’s clear they’re committed to continuing to improve what is already an outstanding resource for job seekers. I would highly recommend the program to other recent grads, or anyone looking to find the ideal next step in their career.
University Student, Graduated, Biological Engineering
As a member of the Dean’s Council for UCSD’s Jacob’s School of Engineering and as a person who works with adults in transition, I have an eye for tools that can help people – college students to mid-life adults – succeed in making a successful transition to a new life opportunity. Penny, the Founder of 2Actify, popped up on my radar screen as someone with a unique and useful tool. I have since had her speak at SING, the St. Isidore Networking Group, in Danville, CA which has served over 6,000 executives and professionals since the Dot.Com crash in 2001. She drew a big crowd and a big applause. I have also been working with her to introduce this as a tool for graduating seniors and graduate students at UCSD. Our “test” student got immediate traction and has numerous interviews lined up. 2Actify is on to something.
Thomas M. Loarie
Co-Founder, CEO & board member, Dean's Council, Jacobs School of Engineering, UCSD, advisory board member for Enterprise Ireland & Healthcare Angels