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Our Team

Penny Pearl

Penny Pearl is an experienced business coach and career strategy consultant.

Penny is the founder and CEO of 2Actify, an advanced strategic networking system and coaching program designed to empower active and passive career-focused technology professionals.  The programs enable them to generate their own career opportunities rather than relying on job boards applications that just don’t work.

Penny, a certified coach with a strong sales background has successfully coached hundreds of professionals over the years, with a focus on technical leaders and scientists who are ready to invest in their professional development to advance their careers.

Penny has an enviable track record of creating success for her clients.  Her unique coaching style has enabled candidates across the tech sector to create strong professional networks, land more interviews with hiring managers, secure senior level job offers and command higher compensation.

Penny and her husband live in the N. Ca. Sierra foothills.  She enjoys hiking along with their black German Shepherd and taking trips to the Mendocino coast.

Penny Pearl
Penny Pearl
Founder & CEO

“2Actify was created to help ambitious career seekers to realize, understand and act on their true potential. We are proud of our success record and of the number of lives we have positively impacted through our career strategy programs.”

Boni LaValley

Boni LaValley
Partner Certified Coach
Boni LaValley is a partner certified coach and career strategist.

Boni LaValley is a Professional Certified Coach with the International Coach Federation (ICF) and has furthered her coaching credentials through studies in Neurobiology for Coaching with the Tony Robbins Coach Academy.

Coaching, consulting, and mentoring is what Boni calls her “third act” career. An accomplished coach and entrepreneur, she brings a wealth of experience, skill and education, which combine to serve 2Actify’s clients in developing and advancing their professional careers.

Boni’s degrees include a BA in English Literature from UC Berkeley and a MS in Environmental Systems Engineering from Humboldt State University. She brings both creative and analytical thinking skills to all she does, providing 2Actify clients with a unique and valuable perspective on career advancement.

The 2Actify Team

Evelyn Fassett
IT & Technical Support
Melissa Weiksnar
Senior Advisor
Dan Abouav
Business Advisor
Chris Lewer
Christopher Lewer
Digital Marketing Strategist

Want to learn from the industry's leading career strategists? Book your Free Discovery Call with us today!

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