Our Team
Penny Pearl, Founder and CEO
As a skilled online networker, lead generator and certified NLP business coach for corporations and entrepreneurs, she and the 2Actify team developed a strategic online training program and curriculum for career seekers including students, grads and alumni.
2Actify was created out of a need to empower career seekers for success with their job search. When they learn and apply effective online networking strategies, they can generate their own career opportunities instead of relying on job boards.
2Actify students learned how to propel their career and had offers both prior to graduation and within 2 months of their commencement, demonstrating the success of the Program.
Also the Founder of Bear2Bull Coaching, she trained growth companies and corporate talent acquisition and sales leaders on the techniques for online lead generation.
Penny is a graduate of Rutgers University and lives with her family in Ca. She is a parent of a university masters student that attained a rewarding career in her field of study prior to graduation using the techniques taught in 2Actify.
Director, Digital Products & Analytics
Evelyn loves creating with technology, integrating applications and supporting customer challenges. She is an expert at WordPress and is known for being a teacher and mentor for clients.
Her background includes leadership positions as a senior software designer, programmer and trainer, and assisted in the design, development, testing, and customer support/training of an Interactive Video Distance Learning System.
Evelyn became a member of the 2Actify team to provide technology expertise for the development of a training program for students and alumni career seekers. She drives the website development, technical support, consulting and implementation assistance for the 2Actify program and its customers.
Evelyn is also the Founder of her company, Technology for Tender Hearts, which builds websites and provides network and computer support for businesses and individuals. In addition, she is a consultant for the Sierra Small Business Development Center, providing technology mentoring for small businesses.
Evelyn is Bilingual Spanish/English and a Certified Massage Therapist and Certified Archetypal Consultant (Carolyn Myss - CMED).
evelyn@2actify.com
Melissa Weiksnar, Senior Advisor
Whether in the corporate world or as a math teacher, Melissa Weiksnar has always taken an interest in mentoring young talent. She has worked (and hired) in diverse workplaces, including a Houston-based oil company, a hi-tech startup she co-founded near Boston, the Fortune 500 company that acquired the startup (including a two-year stint in London), several types of high schools, and her publishing company Amelibro Press LLC. Years later she stays in contact with many of those she hired or taught. Most recently she has focused on writing, speaking, and advocacy work, and has assisted numerous fledgling companies with business development. She has also published two books, It's Not Gunna Be an Addiction: The Adolescent Journals of Amelia F. W. Caruso (1989 - 2009) [2014] and Heroin's Puppet -Amy (and her disease) [2012].
Melissa attended Wellesley College, and earned degrees from MIT (SB), Harvard (MBA), and University of Houston (MS). Melissa recently repatriated to her native Buffalo NY with her 2 rescue dogs and 3 cats where she is enjoying the arts and food scene, the bicycle Slow Roll, family, and friends.
